Downtown Chico officially kicks off the season in a tradition of holiday hospitality Sunday, November 20th from 4-8pm— it's the much-anticipated Christmas Preview! Merchants debut their holiday cheer by inviting the community to delight in an evening filled with the sights, sounds and anticipation of the holidays.

Stores don beautiful decorations, provide entertainment and offer delicious refreshments. Strolling carolers add a special charm to the downtown streets. Santa will arrive to his station on Third Street & Broadway - a perfect opportunity for a visit and a photo.